MESOP MIDEAST WATCH: NEW MORAL ! / ISRAEL TODAY!’ – Make Drones, Not Porn’: Top Israeli Defense Firm Seeks Moral High Ground Over Tech Industry

‘Great work! Another teen got hooked on porn’ is just one of the ads in a controversial new campaign by Israel Aerospace Industries, asking engineers to swap money in startups for ‘morals’

Omer Benjakob HAARETZ A – May. 24, 2022  –

The Israel Defense Forces has long claimed to be the most moral army in the world. Now it seems Israel’s state-owned defense contractor also wants to claim the moral high ground and has set its sight on a new enemy: Startup Nation.

“Great work Tzachi! Thanks to you, another teen got hooked on porn!” is just one of a string of provocative ads that are part of a new ad campaign launched by Israel Aerospace Industries. The IAA is a state-owned military contractor that makes fighter jets, drones and missiles for the IDF, as well as selling its weaponry to other states.